A collaboration destined to break through the noise during the biggest sports tentpole moment of the year.

I helped bring our collaboration with BAPE to life at the Super Bowl in Atlanta via a live event activation with top tier athletes and influencers. In a moment that needed an authentic sport moment I brought in the top high school athletes from the ATL area to play in a tournament decked head to toe in our BAPE product.

It brought out influential artists like Quavo, athletes like Alvin Kamara and Von Miller, and even a surprise visit from the National Championship Clemson Tigers.

We made sport x culture come together in a way that had never been done before and saw immense brand engagement and product sell-thru success.