This was a full-team effort from Product, Marketing, Digital, Events, and Design.

The team went crazy for the anniversary celebration of the “Waterboy” movie, which featured adidas product throughout the original film. From team uniforms, to water bottles, hats, and even the famous coaching jacket - we brought the moment to life via a retail partnership with Sneaker Politics and one of a kind on-field activation with Louisiana’s own University Lab High School.